|You will...when customers cancel!|
Trading Service For Sales?
The internet is partially to blame for the lowering of the customer service bar for one. At the turn of the millennium broadband internet became widely available and with this availability came the demand for instant gratification. As more and more businesses allowed their customers to shop for their products online, getting products to customers quickly and getting new customers became more important than keeping customers happy and providing them with help. Companies redirected their resources and began combining or merging customer service with sales. Customer service hasn't been the same since.
What Can You Do?
While conducting business at any level, it's very easy to forget that our customers are people just like us. No matter how polite a sales rep may be, no matter how good their people skills, attempting to squeeze nickels and dimes out of customers in need isn't good customer service and doesn't do a company any favors; no matter how much some business owners like to think it does. Sure finding ways to draw blood from a stone may feel like a short term victory though in truth it's a pyrrhic one. Conversely, treating your customers with dignity, having integrity, honest communication, and building a good rapport with your clients are long term business solutions. Be good to your customers and they will be good to you.
|A cornerstone of excellent customer service|
~Scott Jarvis (President, Next Evolution Online)